AME · Athlete M.E is the experience. Elite training, live DJs, vendors, competitions and giveaways collide on one electrified stage in Las Vegas, NV.
AME, Athlete M.E, was founded in 2026 by JB with a single belief: fitness should hit as hard as the music you train to. What started as a workout in Las Vegas became The Experience. One night where elite competition, live DJs, vendors, and a crowd that shows up louder than any gym ever could collide on a single stage.
Community is the strength.AME isn't a class, a gym, or a club. It's the room. It's the people next to you pushing harder because you're there. It's the strangers who walk in and leave as your training partners. We don't build events. We build a community that keeps showing up for each other long after the lights go down.
Whether you're chasing a personal record, scouting your next favorite brand, or here purely for the energy, AME is built to meet you there. This is culture, strength, and movement, under one roof, on one stage, for one unforgettable night.
Every AME night is engineered to overlap fitness, performance and party. Here’s what to expect when the doors open.
Headlining DJs spin festival-grade sets that turn every workout into a moment.
Boxing standoffs, strength challenges, and athlete showcases on the main stage.
Curated sessions with elite coaches, programmed to move with the music.
Discover the brands fueling the future of fitness. Gear, nutrition, recovery.
Premium swag drops, supplement bundles, and exclusive AME gear up for grabs.
Show up, sweat, and walk away with something to remember the night by.
Vol. 02 is locked in for September 2026. The date, the venue, and the lineup drop first to the inside list.
AME crowd with founder JB on stage in front of giant AME logo
Hand-picked partners fueling the AME experience. From gyms and combat programs to recovery, nutrition, and clean energy.
Las Vegas combat fitness. Boxing programming, standoffs, and athlete development.
24/7 access, team training, and performance coaching for serious athletes.
Heavy iron, raw energy. Strength training built for the relentless.
Fitness studio, group training, private training, nutritional guidance.
Recovery, mobility, and the art of the slow exhale between rounds.
Meal prep, smoothies, and healthy bites engineered to fuel the work.
Macro-balanced meals for athletes who refuse to compromise on flavor.
Cold-pressed juices and superfood smoothies. Steal back your health.
Clean, minimal ingredients, always.
10g protein · 0g sugar · all the energy.
Activate with the AME audience! Vendor village, on-stage shoutouts, content collabs, and curated sampling moments.
A weekly ritual. Live workouts streamed to the global AME tribe, programmed and led by elite national coaches and the most trusted names in the movement. Direct, unfiltered, and built for the few who train like the world is watching.
AME, short for Athlete M.E, is a Las Vegas fitness festival brand where elite training meets festival energy. Each volume features live DJ sets, fitness competitions, group workouts, vendor activations, raffles, and giveaways. AME is the experience that bridges the athlete world and the festival world on one stage.
AME was founded in 2026 by JB, the creative force behind Athlete M.E and Elite Media Productions. JB built AME to create one of a kind fitness experiences and to give the fitness community a stage that finally matches its energy.
AME Vol. 02 returns in September 2026 in Las Vegas, Nevada. The exact date and venue are released only to subscribers on the AME inside list. To get the drop first, sign up at the bottom of athleteme.experience.
AME Vol. 01 took place on January 31, 2026 in Las Vegas. Highlights included live DJ sets, the Nemea Boxing showcase, an Open Gym 24/7 floor activation, vendor lineups from RAWBRY, Foodie Fit, End Goal, Pause, Smash Iron Fitness, OSI Body Fit, Naked Nutrition and WAAY, plus raffles and giveaways throughout the night.
AME Live is the upcoming weekly online workout series from AME. It will stream live across the AME social platforms and feature elite national coaches, trusted fitness brands, and high level influencers. AME Live extends the in-person experience into a global online fitness community.
Brands interested in becoming an AME Launch Partner can apply directly through the Apply to Partner form in the Vendors section of the website, or by emailing [email protected]. The on-site application captures brand details, partner type, and goals, and routes straight to the AME team.
The fastest way to reach AME and JB directly is by email at [email protected], or via Instagram, TikTok, YouTube, and Facebook under the @athlete_m.e and @athleteme_experience handles.
Yes. AME is based in Las Vegas, Nevada. All AME volumes are hosted in the Las Vegas metro area.
